OUR WORK

Zen Orthodontics

Goal
Zen Orthodontics wanted to increase the number of bookings from children in the Republic of Ireland.  They wanted to increase their market share, particularly over the school summer holidays.
 
The Solution
To effectively reach a new audience, we built a highly targeted Facebook and Instagram advertising campaign.  We recorded an inspirational video testimonial with a previous patient to use in the campaign.  Viewers were encouraged to click learn more, which took them to a landing page we created on Zen’s website.  We also actively engaged with all comments and messages generated from the Facebook post.
 
Results
The success of this campaign was recognised by several awards.
 
Best Social Media in Healthcare – NI Social Media Awards 2019
Best Use of Social Media – Newry and Mourne Business Awards 2019

 

 

Slims Foods

 

Goal
Slims Foods wanted to create a buzz around the launch of their Slims crackers in Tesco stores across the UK.  They wanted to use social media competitions to raise the profile of the product and bring it to a new UK wide audience.
 
The Solution
To build a UK audience for Slims Foods on Facebook and Instagram we partnered with 3 Slimming World influencers to host giveaways for their fans. Followers were encouraged to follow Slims Foods as well as to tag their friends in the comments of the post.  Our team also generated buzz through competitions on the Slims Foods social pages.
 
Stats
3 Influencers
325k Cumulative Followers
235k Post Reach
6800 Total Engagements
1650 New Followers

Slims Foods

 

Goal
Slims Foods wanted to create a buzz around the launch of their Slims crackers in Tesco stores across the UK.  They wanted to use social media competitions to raise the profile of the product and bring it to a new UK wide audience.
 
The Solution
To build a UK audience for Slims Foods on Facebook and Instagram we partnered with 3 Slimming World influencers to host giveaways for their fans. Followers were encouraged to follow Slims Foods as well as to tag their friends in the comments of the post.  Our team also generated buzz through competitions on the Slims Foods social pages.
 
Stats
3 Influencers
325k Cumulative Followers
235k Post Reach
6800 Total Engagements
1650 New Followers

Velo Yelo

 

Goal

Velo Yelo wanted to increase brand awareness, to become the first choice for triathlon bike transportation to European Ironmen.

 

The Solution
We used Facebook and YouTube to premier a professionally shot video showing the owner’s passion for quality service.  We followed this up with a competition designed to attract Ironmen competitors.  The post featured a video with aerial views of the Ironmen locations as well as triathlon footage and Velo Yelo branding throughout.

 

Stats 
17k Post Reach
12.5k Video Reach
1.5k Total Engagements
20% increase in Followers

Slims Foods

 
 
Goal
Slims Foods wanted to grow brand awareness using Instagram, as this channel is very popular with slimmers across the UK and Ireland.
 
The Solution
We designed an Instagram strategy that would focus on recipe ideas using Slims products.  We created images, videos and captions to attract the target audience.  To generate extra engagement, we interacted with the growing Slims community and managed multiple influencer campaigns.  Slims now receive 100’s of photos from their fans wanting to share their Slim’s creations.
 
Stats
2.5k Follower Growth
22k Weekly Post Reach
750 Weekly Post Engagements
550 Weekly Website Visitors 

Slims Foods

 
 
Goal
Slims Foods wanted to grow brand awareness using Instagram, as this channel is very popular with slimmers across the UK and Ireland.
 
The Solution
We designed an Instagram strategy that would focus on recipe ideas using Slims products.  We created images, videos and captions to attract the target audience.  To generate extra engagement, we interacted with the growing Slims community and managed multiple influencer campaigns.  Slims now receive 100’s of photos from their fans wanting to share their Slim’s creations.
 
Stats
2.5k Follower Growth
22k Weekly Post Reach
750 Weekly Post Engagements
550 Weekly Website Visitors 

Learn IELTS Online

 

Goal


Learn IELTS Online wanted to use Facebook to grow their global audience of potential students.  This would enable students to sign up for their online course.

 

The Solution


We ran a targeted Facebook Ad campaign to reach students in non-English speaking countries, who had an interest in the IELTS program.  Our targeting also included professionals who needed to pass the IELTS exam to obtain a work visa.  With a very low budget we were able to attract a high number of potential customers to follow the page.

 

Stats
45 Countries
155k Post Reach
11k Post Engagements
30k New Followers
663 Messenger enquiries

Learn IELTS Online

 

Goal


Learn IELTS Online wanted to use Facebook to grow their global audience of potential students.  This would enable students to sign up for their online course.

 

The Solution


We ran a targeted Facebook Ad campaign to reach students in non-English speaking countries, who had an interest in the IELTS program.  Our targeting also included professionals who needed to pass the IELTS exam to obtain a work visa.  With a very low budget we were able to attract a high number of potential customers to follow the page.

 

Stats
45 Countries
155k Post Reach
11k Post Engagements
30k New Followers
663 Messenger enquiries

STYLE YOUR SMILE

Goal

Zen Orthodontics wanted to attract new private adult patients to the clinic, particularly young professionals who wanted more confidence in their smile.

The Solution

We designed a social media campaign called ‘Style Your Smile’ with influencer Rebecca McKinney (Stylist and Cool FM DJ). The promotion centred around an offer of a complimentary consultation and teeth whitening at the end of orthodontic treatment. No advertising spend was required for this campaign, as we had already built up a strong following of potential patients on the Zen Facebook and Instagram pages. This campaign was designed to attract followers who were interested in treatment but needed an incentive to commit.

Results
This was a very successful campaign that attracted a significant number of new patients to the practice.

STYLE YOUR SMILE


Goal


Zen Orthodontics wanted to attract new private adult patients to the clinic, particularly young professionals who wanted more confidence in their smile.

 

The Solution


We designed a social media campaign called ‘Style Your Smile’ with influencer Rebecca McKinney (Stylist and Cool FM DJ). The promotion centred around an offer of a complimentary consultation and teeth whitening at the end of orthodontic treatment. No advertising spend was required for this campaign, as we had already built up a strong following of potential patients on the Zen Facebook and Instagram pages. This campaign was designed to attract followers who were interested in treatment but needed an incentive to commit.

 

Stats
36k Post Reach
3k Total Engagements
30 New Patients
£2500+ Average Cost of Treatment

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